The archive
Long-form histories of the firms where software meets power. One subject at a time, written to last.
The founding, the funding, and the long road from classified contracts to a public listing. Updated through 2026.
Company history Apr 2014An “Amazon for Big Data” — open, regulated data markets as a way out of the privacy trap. Revisited for 2026.
Data & privacy Feb 2014How the networks we joined to share photos became contested terrain for propaganda, recruitment, and influence.
Conflict & info Feb 2014The same data that let activists organize can let a regime find them first. A 2014 warning that largely came true.
Surveillance Feb 2014Six machines built to earn genuine human affection — and what our readiness to bond with them foretold.
Robots & humans May 2013The displacement of marketing as a preview of what automation does to any job built on judgment.
Automation